shopping in Pigeon Forge

When planning your Smoky Mountain vacation, a good rule of thumb is to allocate a certain amount of your budget to a “treat yourself” fund. Whether it’s $20 or $1,000, what matters most is that you are setting the intention to be kind to yourself and your loved ones. After all, a gift is a powerful way to express your care and appreciation for someone (including yourself)! Spend a leisurely afternoon exploring the most popular shops in Pigeon Forge, Gatlinburg and Sevierville for gifts, souvenirs, and unbeatable deals.

Pigeon Forge Shopping

While you’re visiting the stores in Pigeon Forge, you might as well stock up on birthday and holiday presents for your family and friends. Don’t miss out on the delicious homemade foods at The Old Mill or The Island’s diversity of shops with toys, outerwear, accessories and more.

The Island in Pigeon Forge

The Island

The Island in Pigeon Forge comprises 23 acres of family-friendly rides, fun attractions, exceptional restaurants, musical entertainment, and of course, shops! You’ll find everything from hand-blown glass and moonshine to toys and gourmet foods to clothing and books. Browse the Island Tiki General Store for tropical island-themed apparel, jewelry, and décor that bring blissful summertime tiki energy into your home. Pick out a cute bag, scarf or t-shirt at The Monogram Boutique to customize with a monogram design of your son or daughter’s initials. Or, if you’re hunting for that classic Southern belle aesthetic, check out Southern Charm Boutique, where women’s and children’s apparel are both adorable and affordable. The Island is the number one destination for shopping in Pigeon Forge, boasting over forty retail stores and local boutiques.

The Old Mill

The Old Mill

A 19th-century historical site where farmers from the surrounding countryside came to grind grain into flour, the Old Mill is to thank for fostering a community that would go on to develop the town of Pigeon Forge. A visit to the still operational Old Mill and its photo-worthy water wheel is a dive into the rich local heritage, not only due to its historical significance but also for the four unique shops that sell traditional products.

At the Old Mill General Store, you’ll find homemade foods in the Smoky Mountain style, including grits, baking mixes, and flour — all of which are ground at the Old Mill itself. The Old Mill Farmhouse Kitchen is the place to go to stock up on traditional ingredients like soup mixes, bread mixes, sauces and jams, or to upgrade your dishware, linens and cookbooks. Pigeon River Pottery applies an almost century-old clay recipe to hand-making original dinner plates, baking dishes, and other creative pieces reminiscent of Appalachian styles. Sassafras offers colorful jewelry and unique clothing pieces, including flamboyant Kentucky Derby Hats. Be sure to stop by these stores among many others around the Old Mill!

Shops in Gatlinburg

Gatlinburg is one of the best places to shop without being exposed to the outside elements. Between Ober Gatlinburg’s indoor mall and the extensive Great Smoky Arts and Crafts Community, you’ll have plenty of time to warm up or cool off during your shopping excursion.

Ober Gatlinburg

Ober Gatlinburg

The shops at Ober Gatlinburg offer a nice change of pace from the high-speed activities of the snowy slopes. Upon touring over a dozen specialty shops between the downtown tramway mall and the mall top of the mountain, you’ll find an abundance of outerwear, apparel, toys, books, jewelry, artwork, and more. Stop by the Leather Shop for a genuine leather coat or bag, or pick out a unique gift for the beer-lover in your circle at Beer Necessities. Kids will love meeting O’Bear and exploring the toys and games at O’Bears Playhouse, while the chocoholic of your family is busy drooling over the sweets at Chocolate Monkey. After you’ve shopped gifts and souvenirs to your heart’s content, rest your feet and sit down at any of Ober Gatlinburg’s restaurants and cafes.

Great Smoky Arts & Crafts Community

Great Smoky Arts and Crafts Community

If you love collecting original art pieces, you might want to know where to buy yourself a stunning addition to your home décor. The Great Smoky Arts and Crafts Community is an 8-mile loop housing the largest group of artisans in the U.S. It’s also where you’ll experience some of the best samples of Appalachian folk art and traditional craftwork in the region. From carvers, weavers and soap makers to painters, potters, silversmiths, the local artisans will love connecting with you and demonstrating their technique. Not only do you get a window into the living history of Eastern Tennessee culture, but you also get to take it home with you. While you’re shopping for leather products, artwork, hand-woven baskets, ceramics, wood carvings, textiles and candles, you’ll wish you could buy everything at the Great Smoky Arts and Crafts Community!

Stores Near Sevierville

If scoring on discounted clothing is your strong suit, then give yourself the gift of eye-catching fashion at Sevierville’s Tanger Outlets or the nearby flea markets. For those who value uniqueness and originality, check out the Smokies’ only two-in-one knife and relic shop for souvenirs you won’t find anywhere else.

Tanger Outlets in Sevierville

Tanger Outlets

Tanger Outlets is Sevierville’s most popular shopping destination for national stores with discounted prices. While touring the beautifully landscaped outdoor mall, expect to stumble upon both brand favorites and unfamiliar stores, carrying clothing, jewelry, cosmetics, footwear, accessories, toys, books and food products. Bring home a major lifestyle upgrade from the fashion statements, jewelry, home décor and handbags from Kate Spade, Vera Bradley or Coach. Or, invest in your fitness goals with the latest in footwear technology and athletic wear from Under Armour, Adidas, and Reebok. Give your wardrobe a makeover with brand new jeans from Levi’s or Lucky Brand Jeans, and then round out the new outfit with a sophisticated top from Banana Republic or Express!

Smoky Mountain Relic Room

Smoky Mountain Knife Works & Smoky Mountain Relic Room

Smoky Mountain Knife Works and Smoky Mountain Relic Room are two of the most intriguing shops in Sevierville, and they are conveniently part of the same location! Knife Works is the largest knife shop in the world, with two stories filled top to bottom with knives of all kinds. Are you looking for a handy Benchmade pocket knife for all purposes or a Gerber combat blade for self-defense? Perhaps you need a new Buck hunting knife to handle field dressing or a finely whetted Spyderco santoku to cut your hard-earned kill effortlessly. Whatever your need may be, their diverse selection of quality sharps is unbeatable!

The Relic Room boasts a different kind of impressive collection. Part museum and part store, the Relic Room displays cultural antiques, prehistoric fossils and ethnographic artifacts from all eras worldwide. With more than 180 metaphysical stones for sale, they possess the most extensive anthology of beautiful crystals and rare gemstones in the country. Pick up a rare dinosaur tooth or a set of Native American arrowheads as a souvenir you won’t find anywhere else. Imagine what it must have been like to live in a different era when you see the vintage posters and pre-1898 firearms. The Smoky Mountain Relic Room allows you to own some of the most fascinating remnants of history.

Great Smokies Flea Market

Great Smokies Flea Market

Located just 15 minutes from Sevierville in Kodak, TN, the Great Smokies Flea Market comprises 200,000 square feet of vendors and entertainment. After you park and get in for free, meander through hundreds of stands selling antiques, collectibles, jewelry, handmade crafts, jackets, boots and even electronics. You’ll love hunting for the best deals on home décor, toys for children and pets, furniture and designer brands. Almost every product category imaginable can be found among this flea market’s repertoire of rotating vendors. The Great Smokies Flea Market takes the guesswork out of gift-buying, while providing a fun way to window shop eccentricities for an afternoon.


Shopping in Gatlinburg and Pigeon Forge is unlike shopping anywhere else due to the unique mountain art collections, specialty boutiques, and walkable indoor and outdoor malls. Plus, the flea markets and Tanger Outlets in Sevierville round out your options with affordable stores and unique finds. After a shopping trip in the Smokies, it’ll be impossible not to find gifts that make you feel spoiled and your inner circle feel loved.

Content on this page is subject to change. Please contact the locations mentioned to see if promotions, hours, pricing, etc. are still valid.

About Nicole Miller

Nicole Miller is a native Tennessean who currently resides in Asheville, North Carolina. She loves spending time in the great outdoors, such as camping, hiking, and mountain biking. She also enjoys exploring all that the Smoky Mountains have to offer.

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