Southern Charm Boutique

Southern Charm Boutique is located at the Island in Pigeon Forge.

Your first thoughts about Southern fashion typically involve pastel-colored gowns, riding boots, and monograms everywhere. Considered classic, or country-chic, southern fashion tends to err on the traditional side. Southern women have a knack for looking put together and fresh all the time.

At Southern Charm Boutique, you can find affordable Southern style. Our store is filled with women’s and children’s apparel, home décor, and fashion accessories, such as Pandora and Vera Bradley. Whether you are looking for the right outfit or a gift for a friend, we have that Southern touch you are looking for.