Nantahala Outdoor Center – Outdoor Superstore

Nantahala Outdoor Center – Outdoor Superstore

The Leaders in Outdoor Adventure!

“One of the Best Outfitters on Earth”  –  National Geographic Adventure

1138 Parkway
Gatlinburg , TN 37738 865-210-8010
Nantahala Outdoor Center – Outdoor Superstore Brochure Image

The Leaders in Outdoor Adventure!

“One of the Best Outfitters on Earth”  –  National Geographic Adventure


1138 Parkway
Gatlinburg, TN 37738

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NOC’s Outdoor Superstore

NOC’s 18,000 square-foot flagship store sits at the downtown Gatlinburg entrance to Great Smoky Mountains National Park. NOC Gatlinburg carries everything necessary to enjoy excursions into the Smokies including our signature “gifts, gear and guidance.”

The in-store shopping experience is unique and fun, boasting a swinging rope bridge, a kid-friendly bear cave and a giant fireplace for warming up on cool days. We also help guests plan whitewater rafting and other guided Smokies outdoor adventures in-store.

NOC Gatlinburg features The North Face Summit Shop, 1,000 feet of only TNF with a complete line up of gear, footwear, outerwear and apparel for hiking, camping, running and casual living.

We also feature these other top manufacturers:

Columbia Keen Footwear Mountain Hardware
Patagonia MSR Osprey
Vasque Chaco Black Diamond Equipment

NOC Gatlinburg also provides a large selection of vacation essentials like shoes, sandals, swimsuits, sunglasses, hats, jackets, coats, gloves, or even headphones on a seasonal basis.

All Kinds of Fun – These in-store attractions offer a glimpse of the adventures that await right next door to the National Park:

  • Climbing Wall – The heart of the store, this premium wall provides a challenge to climbers of all ages and skill levels.
  • Swinging Rope Bridge – Don’t look down! This bridge prepares you for some of the Smokies’ more interesting stream crossings.
  • Kid’s Bear Den – Kids deserve their own space. We gave them a bear cave, complete with fun natural murals.
  • Open Hearth Fireplace – In the winter, warm up beside the large fireplace in the front of the store. Sometimes you’ll find our staff leading a gear talk or an interpretive course here.

Hours: 10am-9pm

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